Role Of Data Analytics In Various Industries

Data Analytics is not an area limited to only one function. There are plenty of industries out there that require Data Analysts or professionals with skills and knowledge of Data Analytics to help them with their business problems. This is why Data Analytics certification courses have gained popularity in the past few years.


But before signing up for any Data Analytics short course you need to understand the various types of Data Analytics and how they help in each industry.


Types Of Data Analytics

There are four major types of Analytics, so when you are picking a course to learn Data Analytics for free make sure at least three of these are covered by it.


  • Descriptive Analytics: In this type of analytics, raw data is collected and analyzed to assess trends and understand patterns. The function of this type of Data Analytics is to describe what the data says. Descriptive Analytics can be used to study customer behaviour and make changes in business models accordingly.

  • Prescriptive Analytics: This type of analytics studies the data from various sources and perspectives and concludes actionable takeaways. Businesses use this analytics method to make important decisions.

  • Predictive Analytics: When data is collected with the purpose of predicting the future this is the type of analytics that helps the most. Businesses tend to study historical data to understand and predict what future trends might look like.

  • Diagnostic Analytics: This is the type of analytics that helps with problem-solving. The data collected is analyzed and a diagnosis is established. Then using historical data and patterns a solution for the problem is discovered. Diagnostic Analytics is often used by businesses to understand a change in consumer behaviour and find solutions to turn the audience’s favour.

Importance Of Data Analytics In Industries

Data Analytics is not only the key to solving a lot of business problems, but it is also what helps the leaders understand the track the company is walking on.


Here are all the industries that need Data Analytics professionals:

Data Analytics In Retail

The retail sector needs Data Analytics to track sales, understand consumer behaviour, and ensure proper stock of inventory. In case of a new product in the market, business owners can use data to study competitors and make huge business decisions regarding the sales of certain products.

Data Analytics In Finance

Speaking specifically about the Investment sector in Finance, all huge decisions rely on data. Data Analytics makes it possible to study investment data and understand which investments have been doing well. Any further decisions can then be based on the performance of this data.


Financial institutes use Data Analytics to lower risk in investment decisions.

Data Analytics In Media

Tracking viewership on various platforms, identifying trends on social media platforms, and figuring out whether your content reaches your target audience, all of this is possible because of Data Analytics.


From Spotify to Netflix all media companies use Data Analytics to understand their consumers.

Data Analytics In Education

A lot of the gaps in the Education system can be filled with Data Analytics. Schools, Universities, and even online course platforms can collect data from students in the form of feedback and use it to improve education. 


Education can be made more personalized and exciting for students through data-driven decisions.

Data Analytics In Transportation

Big Data is already being used by several countries to make transportation easier around the world. Smart route planning, managing traffic, and smoothening Logistics, is all possible due to Data Analytics in the transportation industry.


Live data collected and analysed can help a user find a better route to reach their destination.

Explore UniAthena’s Data Analytics Certification Course

All businesses collect data from their users. Without a Data Analytics professional on board, this data will fail to serve its purpose. The UniAthena free learning program for Data Analytics now makes it possible for you to be that Data Analytics professional.


From Retail to Education, you can choose to work in any industry of your choice. Enroll in the Data Analytics certification course today for free.

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